Web 2.0 is about harnessing the potential of the Internet in a more collaborative and peer-to-peer manner with emphasis on social interaction.

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June 08, 2008

Groundswell: A game plan for Enterprise 2.0?

Over the last couple of weeks I had two people urge me to go and read Groundswell. So I did. If you haven't already, I would recommend it.

In summary, it's probably the closest thing to a road map for implementing Enterprise 2.0 in companies (although to their credit, they don't call it that).

It's chock full of data (some of which will surprise you) and case studies. It also makes concrete recommendations how to evaluate what's the best strategy for a company (should we do a blog, an open forum or a video on You Tube). And best of all, the language the use (for the most part) is clear (focussed on business value not technology) and practical (always refreshing).

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Posted by Akash Bhatia at 01:53 PM | | Comments (3) | TrackBacks (0)

May 07, 2008

More Experiences from The Conference Board Meeting

By Ajay Kolhatkar

Here is an interesting experience shared by one of the attendees at the same conference. The person represented a respected foods and beverages company and also talked about the restriction on social media usage in their corporate office. He talked about how a senior product manager, who was required to comment on a blog about their product, had to rush to the nearest Starbucks outlet to access the social media website since it was inaccessible from within their corporate network.

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Posted by Guest Author at 02:49 PM | | Comments (5) | TrackBacks (0)

April 10, 2008

Practice Before You Preach

Posted by Ajay Kolhatkar 

The earlier post is a good example of what is not a blog.Embarassed. It obviously didn't come out as one had expected it to be. It reads more like a news article, or for that matter even an "advertorial". While the intention was to share one's experience in sharing the Infosys research with senior folks from Fortune 1000 organizations, it does seem to have converted into a news article and lost that personal sharing tone. I was actually talking about this kind of a faux pas in the same workshop. Some attendees of the workshop talked about how some of their employees can not make out the difference between a news insert and a blog and I had said that if we approach blogosphere with the same mindset as that of a PR and Corporate Communications these kind of blunders are bound to happen. And just to prove me right, they happened with me. Smile

Anyways lessons learnt and we are ready to move ahead. This time I would like to share some questions raised and discussions around the same.

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Posted by Guest Author at 11:13 AM | | Comments (2) | TrackBacks (0)

April 08, 2008

Infosys Web 2.0 Metrix shared at The Conference Board NY meet

Infosys recently co-hosted a meeting of The Conference Board in New York on March 13,, 2008. The meeting, co-chaired by Peter McLaughlin from Corporate Marketing, was a day-long congregation of senior communications executives from Fortune 500 companies across Cosmetics and Personal Care, Financial Services, Telecom, IT, Transportation and Logistics, Consumer Goods, Energy and Utilities, and Educational Services industries.

Dr. Ajay Kolhatkar from Web 2.0 Research Lab, SETLabs presented our research in the area of Web 2.0 Metrix. He briefly covered the impact of emerging web technologies on enterprises and then went on to explain the Web 2.0 Metrix.  

The presentation focused on Web 2.0 Metrix, a patent pending  approach of benchmarking the Web 2.0 initiatives across enterprises. The Web 2.0 Metrices are based on three high level parameters of Content, Collaboration and Commerce. These parameters are further broken into sub parameters that capture Web 2.0 features. A scoring model is used to arrive at a composite score for each of the primary parameters.

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Posted by Guest Author at 04:16 PM | | Comments (0) | TrackBacks (0)

September 20, 2007

Learning 2.0

With the penetration of internet getting deeper, changing demographics (exposure to the internet at a very early age), the advent of mobile computing and the changing social hang-outs - the models for learning and education are changing. The Web 2.0 based technologies are going to have a significant impact in influencing this. While traditional classrooms may continue, the percentage of learning done from the classroom is shrinking. The social hang-out and the collaborative learning models will shape the learning tools and techniques of the future. Ask a new employee on any topic the first thing that comes to mind is “wikipedia”. The next thing is “communities of practice”. This calls for a paradigm shift in the way HR managers approach employee learning, its impact on productivity and how to leverage IT to provide for this learning experience, and also importantly measure its effectiveness.

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Posted by Tushar Sachdev at 08:49 AM | | Comments (2) | TrackBacks (0)

September 14, 2007

Enterprise Architecture greets Web 2.0

For many Gurus who keep evaluating the scope and practicality of agile Web 2.0 in the structured Enterprise Architecture (EA) and Service Oriented Architecture (SOA) space – here is a scoop!

Some of the biggest drivers of Enterprise Architecture are standardization and communication of services and infrastructure on an ongoing basis. So while there could be excellent and detailed plans from Business Architecture to Application, Information, System and infrastructure architecture – EA is desperately in need for tools to drive communication and adoption.

A few early corporate pilots have seen tremendous benefit from using Web 2.0 capabilities of tagging, knowledge and expert identification (Diggs), RSS for communication but most of all Wikis for online templates and procedures that drive utilization through availability. One company found new subject matter experts they did not know they had!

So while Web 2.0 might not be the end all for Enterprise Architecture – it sure is helping a lot.

Keep looking for more practical and fun experiences.

Posted by Sohrab Kakalia at 06:15 PM | | Comments (0) | TrackBacks (0)

June 14, 2007

Web 2.0 and the Enterprise - Part 2

I think with Web 2.0 technologies, the Enterprise can open up a whole new set of implementations, which in the past were expensive, time-consuming and difficult to justify from an ROI stand-point. Web 2.0 technology today, with its simplicity in implementation can enable organizations to do things quickly and cost effectively. For example a Collaborative Innovation network.

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Posted by Tushar Sachdev at 03:51 AM | | Comments (1) | TrackBacks (0)

May 30, 2007

Web 2.0 and the Enterprise

There is so much talk on Web 2.0 and bringing it to the enterprise. These talks vary from the different technologies that are helping the enterprise achieve this to what different organizations are doing around it. The information is large, varied and instead of making life simpler for a CIO/CTO, I think it ends up leaving them with too much to absorb and decide.

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Posted by Tushar Sachdev at 10:50 AM | | Comments (2) | TrackBacks (0)