'DMV' for enterprise social media?
Most modern enterprises are in the rush towards understanding & rolling out social media to help with their marketing efforts or to reduce support costs (among others). Most of this effort is in figuring out where to set up a blog, or communities. Companies pay little or no attention to who does the blogging and commenting - in fact they're grateful that someone volunteers!
Such lax attitudes are beginning to hurt companies. Witness the case of Virgin Airlines. Some of its employees had posted inappropriate articles about its passengers and the lack of cleanliness on its flights.
The more sophisticated companies are fighting back. One of our clients, is setting up a 'DMV' for Social Media participants and has mandatory courses that its employees must take before being allowed to blog etc. This may seem a little stifling, but better that than have your brand tarnished by your own employees.
What are you seeing at your clients? How are other companies tackling this?
