Web 2.0 is about harnessing the potential of the Internet in a more collaborative and peer-to-peer manner with emphasis on social interaction.

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Web 2.0 Heroes

Has anyone read Web 2.0 Heroes? Is it any good?

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I read it, but then I also wrote it.

If you are using the Web, then you will find value from the book. It provides insights from people running some of the most important companies and sites. It gets their insights on Web 2.0 as well as on topics such as Software as a Service (SaaS), the Semantic Web (Web 3.0), and it even asks the question of "what's the next big thing" of these leaders.

If you have a favorite site, you can jump to the chapter on it first, or you can read the book from front to back. It works either way.

Finally got around to finishing this book. Thanks for the tip Brad - I would have read the book traditionally (i.e. sequentially), but I didn't.

Some of the most surprising insights (and this book has a few) came from not the 'coolest' Web 2.0 players, but some of the more stodgy companies (IBM, MSFT, Adobe..). Some of the comments made by the pure play Web 2.0 companies seemed a little naive and at times immature.

This reminds of another similar book where the author interview/talks to a bunch of entreprenuers(http://www.foundersatwork.com/). I felt that book was a little more polished and a little less monotonous.

However, a good quick read.

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