Crowdsourcing of Ideas
Crowdsourcing of ideas is finding increasing uptake in enterprises and is extending beyond enterprise boundaries. In the past Crowdsourcing of ideas were limited to the employees and in some cases the partners of enterprises. Increasingly we are seeing Crowdsourcing of ideas extending beyond enterprise boundaries to include end customers. Independent Crowdsourcing intermediaries such as CambrianHouse provide a platform for idea submission, evaluation etc. What is interesting is the adoption of Crowdsourcing principles by enterprises beyond enterprise boundaries involving end customers. Let us look at a few examples. Below is a list of three different companies operating in three different industries and have adopted the common theme of Crowdsourcing of ideas.
Starbucks: http://mystarbucksidea.force.com/home/home.jsp
Dell: http://www.dellideastorm.com/
Sears: http://www.sk-you.com/
This phenomenon raises interesting questions, which we will examine in the following posts.
Starbucks: http://mystarbucksidea.force.com/home/home.jsp
Dell: http://www.dellideastorm.com/
Sears: http://www.sk-you.com/
This phenomenon raises interesting questions, which we will examine in the following posts.
