Infosys Web 2.0 Metrix shared at The Conference Board NY meet
Dr. Ajay Kolhatkar from Web 2.0 Research Lab, SETLabs presented our research in the area of Web 2.0 Metrix. He briefly covered the impact of emerging web technologies on enterprises and then went on to explain the Web 2.0 Metrix.
The presentation focused on Web 2.0 Metrix, a patent pending approach of benchmarking the Web 2.0 initiatives across enterprises. The Web 2.0 Metrices are based on three high level parameters of Content, Collaboration and Commerce. These parameters are further broken into sub parameters that capture Web 2.0 features. A scoring model is used to arrive at a composite score for each of the primary parameters.
The motive behind creating the Web 2.0 Metrix was to objectively assess industry best practices and arrive at recommendations for Web 2.0 initiatives in client organizations. Currently, the Web 2.0 Metrix covers over 1,250 companies across the categories of Retail, Financial Services, Insurance, Online Media, High Tech Manufacturing and Courier / Express industries.
The presentation generated a lot of excitement and the audience members were keen to know how to access this research. Some key audience questions related to:
- The methodology, relevance and recency of the research.
- Identifying the optimal balance between Web 2.0 features that would make a website user friendly vis-à-vis other factors such as bandwidth requirement, time to load
- Where and how did their organizations figure in the Web 2.0 Metrix?
- How does this Web 2.0 Metrix get updated and at what frequency?
- Was this research available in the public domain in the form of a report?
- What did the organizations on top of the pack in the Metrix do differently?
- How can our organizations leverage this research?
The presentation was very well-received and the speakers for the session that followed Ajay’s session thanked him for setting a sound basis for subsequent discussion on social media and the likes.
Appreciating the research, Dick Badler, Program Director – The Conference Board, observed, “Dr. Kolhatkar did an excellent job of walking through this vital Web research, and illuminating where the strengths and gaps in on-line social networking are today. His research has led us to explore many other areas of Web 2.0 that we are already planning for other sessions.”
