Web 2.0 adoption in retail: Retail Web 2.0 Metrix (4)
This is the next blog in the Retail Web 2.0 Metrix series. Here I will share some results and statistics from the Web 2.0 Metrix on the Web 2.0 features adoption pattern in Retailers. The adoption of Web 2.0, principles, features and functionalities are currently restricted to a limited set of retailers within the retail population. However the good news is that the adoption rates are improving. I am categorizing below, the adoption rate of Web 2.0 features and functionalities.
· RIA based user interfaces
· Static Mashups (data embedded on third party maps)
· Qualitative as well as quantitative product reviews
Web 2.0 features/functionalities finding limited adoption by retailers
· Blogs
· Discussion Forums
· Data Feeds (RSS, Atom etc.)
· Live Agent Chat
· Dynamic Mashups (live data feeds)
· Podcasts
· Videocasts
· End user product customisations
Web 2.0 features/functionalities adopted least by retailers
· Wikis
· Product Tagging
· Bookmarks sharing
· Synchronous chat
· Collaborative product customizations
· Comparison shopping across multiple retailers
· End user contributed content
· VoIP based customer support
In the next blog, I will write more on specific retailers who have adopted some of the interesting aspects of Web 2.0.
Comments
The article is excellent business planning material. I suggest after posting all the articles in this blog, please convert it into a white paper. Great work!
Posted by: Thirukkumaran Haridass | October 19, 2007 01:41 PM
Has this metrix been done to analyze the adoption of Web2.0 by IT companies in India (both Indian and foreign players). Please elaborate on the parameters used in the metrix.
Posted by: Santosh Vedula | April 26, 2008 11:39 AM