Web 2.0 is about harnessing the potential of the Internet in a more collaborative and peer-to-peer manner with emphasis on social interaction.

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Web 2.0 adoption in retail: Retail Web 2.0 Metrix (3)

The Retail Web 2.0 Metrix also captured the Web 2.0 adoption pattern across various retail segments. The various retail segments which were analysed include Apparel & Footwear, Catalog & Mail Order, Consumer Electronics & Entertainment, Department & Discount, Drug Stores, Health & Beauty, Supermarkets & Grocery, Home Improvement and Specialty. The following is the Web 2.0 adoption results for these retail segments. The retail segments below are listed in the descending order of Web 2.0 adoption.
1.       Consumer Electronics & Entertainment
2.       Apparel & Footwear
3.       Specialty
4.       Catalog & Mail Order
5.       Home Improvement
6.       Department & Discount
7.       Drug Stores, Health & Beauty
8.      Supermarkets & Grocery

 The spider chart below captures the above results. We find some trends in terms of the greater extent of adoption of Web 2.0 in certain retail segments compared to others.

Web 2.0 Adoption in Retail segments.png

   

Posted by Dr. Jai Ganesh on October 1, 2007 05:10 AM |

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Comments

Quite an interesting series. However, it may be worthwhile to know which particular components of Web 2.0 find the most penetration in each of these Retail segments.

With complex buying as involved in Electronics products, blogs and discussion boards would play a greater role than say Grocery but does the analysis corroborate this belief?

Posted by: Surya Saurabh | November 5, 2007 10:51 AM

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