Web 2.0 Adoption in Retail - Retail Web 2.0 Metrix
This is further to my earlier post on Web 2.0 adoption in Retail. Infosys Retail Web 2.0 Metrix is an approach aimed to benchmark the Web 2.0 initiatives across global retail enterprises. The objective is to benchmark the Web 2.0 initiatives across global retail enterprises and arrive at recommendations, best practices as well as roadmap for future Web 2.0 initiatives. The Metrices comprise of over 30 parameters, which capture various Web 2.0 features including RIA (Rich Internet Applications), Data Feeds such as RSS/ATOM, Podcasts, Tags, Mashups, Rich product visualizations, Blogs, Wikis, dynamic and contextual help etc.
The retailers who figure high on the Retail Web 2.0 Metrix have adopted a number of Web 2.0 features such as:· Rich internet applications such as digital catalogs, contextual shopping cart, drag and drop etc.
· Static store locator Mashups
· Podcasts as well as Video casts
· Qualitative as well as quantitative product reviews
Given below are the retailers who figure high on the Retail Web 2.0 Metrix:
1. Amazon
2. Dell
3. Nike
4. Benetton
5. Home Depot
6. CDiscount
Over the next few blogs, I shall elaborate more on the results from the Retail Web 2.0 Metrix as well as share the results across specific retail segments.
