Web 2.0

Over the last couple of weeks I had two people urge me to go and read Groundswell. So I did. If you haven't already, I would recommend it.

In summary, it's probably the closest thing to a road map for implementing Enterprise 2.0 in companies (although to their credit, they don't call it that).

It's chock full of data (some of which will surprise you) and case studies. It also makes concrete recommendations how to evaluate what's the best strategy for a company (should we do a blog, an open forum or a video on You Tube). And best of all, the language the use (for the most part) is clear (focussed on business value not technology) and practical (always refreshing).

Continue reading "Groundswell: A game plan for Enterprise 2.0?" »

Posted by Akash Bhatia at 01:53 PM | Permalink | Comments (1) | TrackBacks (0)

Here is an interesting experience shared by one of the attendees at the same conference. The person represented a respected foods and beverages company and also talked about the restriction on social media usage in their corporate office. He talked about how a senior product manager, who was required to comment on a blog about their product, had to rush to the nearest Starbucks outlet to access the social media website since it was inaccessible from within their corporate network.

Continue reading "More Experiences from The Conference Board Meeting" »

Posted by Guest Author at 02:49 PM | Permalink | Comments (4) | TrackBacks (0)

Posted by Ajay Kolhatkar 

The earlier post is a good example of what is not a blog.. It obviously didn't come out as one had expected it to be. It reads more like a news article, or for that matter even an "advertorial". While the intention was to share one's experience in sharing the Infosys research with senior folks from Fortune 1000 organizations, it does seem to have converted into a news article and lost that personal sharing tone. I was actually talking about this kind of a faux pas in the same workshop. Some attendees of the workshop talked about how some of their employees can not make out the difference between a news insert and a blog and I had said that if we approach blogosphere with the same mindset as that of a PR and Corporate Communications these kind of blunders are bound to happen. And just to prove me right, they happened with me.

Continue reading "Practice Before You Preach" »

Posted by Guest Author at 11:13 AM | Permalink | Comments (2) | TrackBacks (0)