Beat the competition with speed to market strategies!
Innovation! In the Era of Innovation…the latest gadget becomes obsolete within no time. Better products come to market at cheaper prices and/or with higher value. The result is shorter product lifecycles.
The main effects of shorter lifecycles are:
Need for New Product Introduction(NPI) at shorter intervals – speed to market is the only way to beat the competition
Focus on cost effective / high value products
Innovation in processes
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