Role of ecommerce in Multi-channel retailing
According to Patrick Ogawa (AVP-Infosys Technologies), the ecommerce strategy decision is becoming a Board level decision especially given that the online business is reaching scale of revenues of several billion$.
In some cases, clients are approaching their ecommerce strategy as part of their overall Multi-Channel vision and hence are trying to integrate their item & customer management, merchandising, inventory and order management organizations, processes and technologies.
Other retailers are realizing that their aging commerce platform is not scalable to support future business growth, and hence feel the urgency to replace this technology. While they make those technology investments, they should ensure that they don't lose sight of the longer term vision of multi-channel retailing.
