Offshore Management Framework: The key to managing outsourced IT projects across time, distance and cultures.

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Offshoring Engagement managers: good to great...

My earlier blog post on Onsite Engagement Managers (EMs) generated a few interesting comments, by Akshay, Amit, and most recently by Big Kahuna who has an interesting viewpoint: 

“while I  do believe it's a very important role, I  also think the success of this depends on a) how it is communicated, across levels b) the authority vested in the engagement manager and c) will of the vendor's leadership/operational folks in actually actioning on perceived improvement areas.
My experience from a few years in this field (working for an i-banking kpo) is providers are fairly short sighted, constantly chasing monthly billing (acceptable), but not really focusing on offering an overall experience for the client.
While it is not likely to hurt vendors today (since clients don’t have too many alternatives), clearly down-the-line....when the market opens up (which it will), vendors that take a very bottom line driven approach will not be the better for it."

In a sense, Big Kahuna seems to imply that many EMs are snake oil salesmen who are “fairly short sighted, constantly chasing monthly billing,” a fact that may become more pronounced this month as we approach the fiscal year end. Speaking of viewpoints on EMs, I came across Steve Shu's blog that summarizes the essence of what an EM does

Engagement managers own the problem statement from the perspective of the customer, and thus, have the responsibilities to ensure that consulting team both structures the problem solving methodology correctly and executes on the problem solving methodology.

Besides customers, I would extend Steve's definition to include other key set of an EM's stakeholders – service firm’s employees -- that successful EMs focus on. While the ‘client is certainly the king,’ it is people, employees who work with teams that make a difference in delivering successful solutions to the clients.

During my years with Infosys’ I have worked with some really great EMs who effortlessly manage the (sometimes) diverging goals of stakeholders, including managing aspirations of the staff. Of course, I have on occasion come across the odd EM from my firm and other service organizations, who just doesn’t cut it as s/he is unable to get past a single-minded focus: either entirely on billing (as Big Kahuna mentions) or just bending backwards for every client request, refusing to say ‘NO’ even when unfeasible requirements come their way.

Bottomline: great Engagement Managers and client partners are worth their weight in gold and can make a huge difference to the divergent group of stakeholders: client teams, client and service firm’s management and employees.

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Comments

Speaking from EM's mindset, he or she acts as cushion taking hits from all sides of an Engagement (Team, Client and the Management). If the EM is unable to address any of the Team member's concern, they end up quitting. If the Client’s requisition is not agreed, the client stops providing new opportunities. If the Revenue Targets are not met, the Management stops incentives.

EM can reinforce the delivery capability based on past performance of the team, but it more often happens most deliveries have flaws or overshoots schedules. So it is a significant challenge to balance delivery problems, selling and signing new business, accommodating client request and earning at least a portion of their incentives. Having said that, all jobs comes with its own challenges and as rightly said by the author there are successful EMs who have traits to manage diverging goals of stakeholders.

Vijay,
Thanks for the insightful comment. You hit the nail on the head when you talk about the "significant challenge to balance delivery problems, selling and signing new business"

In my view, engagement managers carry the baton of confidence and trust building the Sales team has developed with the client, and further opens up the relationship by primarily meeting the project objectives, and through customer delight component, open the gates for more collaboration. Critical role that surpasses what a super sales man did to open the account. Qualities key for a good engagement manager is managing various stake-holders, when organizations today prefer multi-vendor partnerships in outsourcing.

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