Offshore Management Framework: The key to managing outsourced IT projects across time, distance and cultures.

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Video Conferencing technologies and Offshoring (Part 2)

There are several reasons why video conferencing hasn’t really entered the mainstream of offshoring.  In my book, I quote Carmen Egido, who in his whitepaper “Reviewing the failure of Videoconferencing” says “The experience to date, however, yields increasing evidence that videoconferencing is not the communication mode that lies between the telephone call and the face-to-face meeting, and that there are few examples of travel substitution directly attributable to videoconferencing or, for that matter, teleconferencing in general.”

This flakiness of videoconferencing technologies was inhibiting Project Managers, Engagement Leaders and other client facing folks from even proposing “tools” in a competitive landscape. Most feel that it is still worth the effort for the expert (or team) to be co-located in the same conference room during crucial meetings, sessions, presentations and the like..Needless to say, the cost of such travel is ultimately borne by the client, many of whom -- like Bob I was talking with in Boston – are beginning to seek out alternatives.

And this is where American Innovativeness is beginning to play out. During our conversation, Bob mentioned how some executives at his company were sold on HP’s Video Collaboration technology.

HP Halo Collaboration Studio, developed with Dreamworks, the multimedia and animation company. An article in InfoWorld says “Conceived by Dreamworks as a response to travel concerns after the terrorist attacks of Sept. 11, 2001, Halo allows meeting participants to make eye contact, share files and documents, and shout over each other in an attempt to be heard, just like a real meeting.”

Not to be left behind, CISCO, recently announced the launch of video-conferencing solution that a WSJ article says “Its so-called Cisco TelePresence Meeting Solution has been in the works for nearly two years.”

The maturing of such remote conferencing technologies that can be comfortably and conveniently used will hopefully reduce, if not eliminate business travel for road-warriors like me. [note to self: you are going to loose a valuable perk: frequent-flier miles…. Note to wife: will be back home for dinner tonight, not just this weekend] 

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Comments

Video conferencing will play a vital role in managing the offshore model. Few years back it was an infrastrucure issue. Now that we have good video conferencing products from Cisco,Nortel etc more and more service/consulting organizations should go for this technology. Video conference is more effective compared to a regular voice conference call.

Once the right communication tools and guidelines are in place the next step required is to get executives actually using the new technology.

I don’t think that the concept of video conferencing is suitable for Child’s XO machine. Why not extend this idea to establishing a video classroom. This should be just right way for a educational project.

ladyfaa,
You are right on: The technology for VC has begun to mature but the adoption is yet to gain a critical mass

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