Livewire is Infosys’ blog for the emerging communications industry. Discuss the latest trends with our experts.

June 18, 2009

What will drive the uptake of 3-screen converged VAS?

We all know that convergence is happening. Whether it be between mobile and web, or web & TV, or mobile, web, & TV. Services that were until now available on one screen are being ported / wanting to be ported on another screen. But, the question that i am seeking answer for is: Will consumers pay for this and if they will then for what? How will service providers monetize on investments in providing such services?

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Posted by Manish Jain at 01:30 PM | | Comments (0) | TrackBacks (0)

Delivering superior Customer Experience

A superior Customer Experience can be delivered by providing customers a convenient, and an emotionally engaging experience.

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Posted by Senthil Kumar Muralidharan at 09:53 AM | | Comments (2) | TrackBacks (0)

June 05, 2009

US DTV transition - a week to go

We are a week away from the new Digital Television (DTV) switchover date of 12th Jun 2009.  As per the latest NAB & Nielsen estimates, even though about 82% of the affected consumers are prepared, about 2 million have still not taken action. The concern is that many of them may be senior citizens who may end up without television service and may require help.

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Posted by Narayan Balasubramanian at 04:00 PM | | Comments (4) | TrackBacks (0)

June 03, 2009

Digital Marketing using TV: Opportunity waiting to explode

As of today if a CPG company has to launch a new product in the market  they invite few people from the targeted sections of the society in their labs and ask for feedback on the new product. All this can change with the advancement's in TV technology.

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Posted by Manish Jain at 05:56 AM | | Comments (1) | TrackBacks (0)

May 31, 2009

Riding the Netbook wave

We have seen a number of announcements from Wireless Operators recently regarding Netbooks. Most of them have either announced plans to sell netbooks or have already started selling them. With advent of iPhone and other Smart Phones, a new form factor of devices emerged which was seen as an opportunity for Wireless operators to promote high-priced data plans. This not only helped them to monetize these phones and grow their customer base but they also saw a multi-fold rise in data usage.

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Posted by Sandeep Chandrasekar Seshadri at 04:51 AM | | Comments (2) | TrackBacks (0)

May 20, 2009

Twitter says NO to ad revenue

When the whole world is moving towards putting ads and making revenues, Twitter is looking for something different - how to monetize without ads.

Twitter believes that putting ad next to their 140 character messages might irritate users. Also, running an AD business is a big venture.

 

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Posted by Sankara Krishnan at 06:03 AM | | Comments (0) | TrackBacks (0)

May 15, 2009

International CTIA Wireless 2009 – The Final Roundup

Wireless industry is perhaps one of the most innovative among other industries. The industry players are constantly trying to “woo” their customers through innovations in device, content and the core-network that serves the customers.

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Posted by Sandeep Chandrasekar Seshadri at 06:16 PM | | Comments (0) | TrackBacks (0)

Innovative ways to generate revenues from Mobile Games

The previous post on Livewire by Sankar highlights one pretty interesting fact about the increasing willingness of the users to pay for Mobile Games. With the advent of iPhone and other smart phones, there is a transformation happening in the Handheld Gaming space and we are seeing sophisticated games coming to mobile phones.

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Posted by Sandeep Chandrasekar Seshadri at 02:18 AM | | Comments (2) | TrackBacks (0)

May 08, 2009

One in four are willing to pay for a game

Finally, US seems to be catching up with Japan and Korea in wireless madness. When I was in Korea, I noticed normal households having 2GBPS bandwidth and I was stunned. In my previous company, I launched wireless sites on NTT DoCoMos I-menu and the wait times were an average 18-24 months. In the US, it is much easier to create an iPhone app - you dont have to wait that long to get noticed, if you can create that stickiness and addiction.

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Posted by Sankara Krishnan at 10:58 AM | | Comments (0) | TrackBacks (0)

Outdoor 3.0 GDBOS platform

In my last article, I mentioned..

* It is not about what is shown on ‘The big screen’.
* It is beyond attractive digital displays.
* It is not about ‘how many are watching’.
* It is not about population-driven metric.

* It is about WHO is watching, WHERE are they watching it from, ADVANCED ANALYTICS around it and the COSMIC INTEGRATION with traffic and media planning systems.

Carrying on from that..

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Posted by Sankara Krishnan at 10:48 AM | | Comments (0) | TrackBacks (0)

May 06, 2009

Outdoor 3.0

The Out-Of-Home (OOH) media is undergoing seismic changes on multiple fronts.  Outdoor 1.0 was characterized by static white screens – much like the dull white toothpaste. Digitization of the billboards has brought in Outdoor 2.0 and is making outdoor as "THE BIG SCREEN". It is fundamentally changing the way advertising buyers bought outdoor media and planned day parting - from buying locations to buying time. Population-driven metrics are able to measure outdoor advertising and its effectiveness.

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Posted by Sankara Krishnan at 02:02 PM | | Comments (0) | TrackBacks (0)

May 05, 2009

"Humanics” : The mantra for the next-gen Telcos

The world of Telecom seems to be at an inflection point today.

Historically, Telcos have always viewed themselves as the “network guys” – being obsessed with QoS. The assumption being that if they got QoS right – almost nothing else mattered. It was not important to intimately know the customer. The business model seemed to be pretty much a “utilities business model” – turn on the connectivity, setup a billing address and run the billing meter!

 

 

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Posted by Samson David at 05:36 AM | | Comments (0) | TrackBacks (0)