Customer Intimacy and the Credit Crisis
Over the last year, most large banks have shut down their businesses with mortgage brokers as seen in the exit of Chase, Wells Fargo, and Bank of America. There seems to be a realization that an in-house ‘direct to customer’ model is more profitable than relying on brokers to provide funding volumes.
Brokers help banks to source leads to prospective borrowers and perform a significant part of the upfront process of originating a loan. Having cultivated the broker community as a viable channel for many years, why are banks exiting this market in a hurry?
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