Biting the IT Burger!
Ever walked into a fast food chain and not found a menu to order from. Usually their menu is right up front on the wall (right in your face). What about a restaurant without a menu card. Imagine how hard it will be to communicate exactly what you want to eat as a customer.
So on taking orders and delivery, the food industry has got it pretty much right, but so have several others. Think Retail – where prices of products are clearly marked, product features described etc.
